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Pure Life Raw

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To Customized
Raw Pet Food

Raw feeding, simplified. 
Customized and shipped right to

california

All meats are sourced locally here in sunny California.

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Raised on pasture, and grass-fed.

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Our meals never contain fillers, vegetables or supplements.

Bowl of Raw pet food including quail, mackerel, chicken feet, pork riblet, beef liver

Raw is the
(HEALTHY) choice

Raw is the best choice for your pet’s optimal health. Say goodbye to upset stomachs, itchy skin and allergenic symptoms caused by yeast, carbohydrate and sugar overload.

By choosing raw, you eliminate all of these unnecessary fillers from your carnivorous kid’s diet, which helps them live their best life inside and out.

But raw isn’t always easy, right?

In fact, it can be downright overwhelming to know how to source, prepare and portion —all while you wonder if you’re doing it right. With all that work, getting started can feel like a chore.

Which is where we come in.

We Make Raw Simple — Here's how to Get Started:

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Set up your pet’s profile with their unique info and preferences, choose a meal plan, and place your order.

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You’re on your way! We’ve started prepping your meals, and you can expect alerts on your order status.

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Receive your custom meal prep with instructions straight to your doorstep. Feel empowered watching your pup savor every bite. (It’ll go quick!)

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See the difference pure raw nutrition makes in your best friend. Enjoy the bragging rights from being that dog parent.

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5 Stars

Pack members praise

What Our Pet Parents Are Saying

We finally have somebody as invested in Violet's health as we are. Violet is now excited about meal times, her coat has softened and is shiny, and she is considerably less itchy than she was before this food. Her digestive issues completely cleared up in just a few weeks time.

Violet's Mom, Jen

Everyone, legit everyone, can see a big difference. She has energy again, she looks a little more filled out and her hair is growing back on her head. Very thankful. I want to thank you guys for the food, it gave her the best 2 months she's had in awhile.

Maya's Dad, Jordan

He’s super happy and healthy. He’s not a large dog but he seems to have the metabolism of an athlete. I am really happy that you’ve helped us work out exactly what he needs to maintain a healthy weight amidst all of the exercise he’s doing.

Charlie's Mom, Julia

My dog has extreme environmental allergies (all grasses, wool, oak, and cat) and I wanted to feed raw to help in any way possible.

Tucker's Mom, Katie

I do have to admit- he is looking better than ever and I wanted to simply thank you guys for finally eliminating such a stressful part of my life! Figuring him out and his skin issues was exhausting and it has all completely cleared up with amazing coat and zero bald areas.

Rocky's Dad, Aurian

RESOURCES

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    Why should you feed Raw?

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    What goes into the PLR bowl?

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    What does a meal prep look like?

The Deli

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Grab treats, merch, and raw meaty bones
a la carte, anytime.

Browse the full Deli Menu

For Loving Pet Parents...
By Loving Pet Parents